Rebuild the globe using LEGO!
With this whimsical 2021 holiday ad that appeals to both kids and the young at heart, LEGO stays true to brand.
Stormtroopers, dragons, castles, fire vehicles, luxury sports cars, rocket ships, and vibrant colours abound! Of course, there’s a cameo appearance by LEGO Santa at the conclusion.
In the background, a reworked version of the song Build Me Up, Buttercup plays.
Basically, they provide everything you need to get your imagination going.
Unexpected Guests at John Lewis & Partners
Each year, the unveiling of the John Lewis Christmas advertisement is a major event.
As someone who isn’t in the advertising industry, I suppose I should be embarrassed to disclose that I had no idea until I started tracking holiday advertisements.
In any case, John Lewis & Partners’ holiday marketing campaign for 2021 is outstanding. (I apologise; I knew it was a bad idea, but I couldn’t help myself.)
It depicts the romance of the holidays being shared with a young stranded extraterrestrial and being renewed for a welcoming young Earthling.
Even better, they designed a comprehensive campaign experience, including a behind-the-scenes guide and an interactive game.
The background music is a reworking of the 1984 song “Together in Electric Dreams,” recorded by British singer-songwriter Lola Young, in classic 2021 Christmas style.
Man on the Moon by John Lewis & Partners
John Lewis & Partners makes another appearance on the list. Because they know how to create a truly memorable and heartfelt Christmas commercial. They also appear to have a strong interest in outer space themes.
We witness how lonely the man on the moon might be in this 2015 commercial campaign, especially during the holiday season.
One small girl, on the other hand, not only notices him, but also is concerned about him.
It’s difficult not to feel something stirring in your soul with a wonderful musical track playing in the background, tonnes of Christmas lights, and an adorable main actress.
It’s also a nice reminder to call any elderly relatives or neighbours who may be lonely or alone at any time during the year.
Gap: It’s All Coming Together Now
It appears that classic remixes will be the focus of holiday marketing promotions in 2021. Gap, like LEGO, offers a fresh spin on a well-known, beautiful melody.
Katy Perry, the superstar singer, stars in this commercial and adds her voice to a modern arrangement of The Beatles’ “All You Need Is Love.”
There are a few small Christmas accents here, but the theme of unity is the main focus. The commercial concludes with a kiss from a variety of couples. This exemplifies the brand’s continuous commitment to diverse, inclusive images.
#BagsOfJoy from Boots UK
Boots is a brand new to me as a North American.
Their Christmas ad for 2021, on the other hand, is adorable, touching, and entertaining, with all the makings of a successful holiday marketing campaign.
And what’s even better is that their ad brilliantly captures the wonder of Christmas from an adult’s perspective. A bottomless purse that, just in time for Christmas, dispels the perfect gift for each recipient on your list.
Aside from all the interesting cosmetic goods, like a ring light, the ad’s star is former Doctor Who actor Jenna Coleman, who is wearing a lovely mistletoe-berry-red lipstick.
The King’s Speech, Les Misérables, and Cats director Tom Hooper (of The King’s Speech, Les Misérables, and Cats) takes the helm on this one, so you know it’ll be fantastic.
Stay Playful; #ProudParent OREO: Oreo For Santa
OREO’s 2019 holiday marketing campaign (#OreoForSanta) was continued in 2020.
Most companies in 2020 played it safe by showing scenes of individuals a-carolling within social bubbles or at a safe social distance. This made OREO’s ad stand out even more.
I’d also like to call attention to the OREO #ProudParent initiative, which began in 2020. OREO collaborated with PFLAG (the first and largest organisation for LGBTQ+ people, their parents and relatives, and allies) to create the first-ever Rainbow OREO Cookies.
A lovely, artistic example of storytelling that goes beyond marketing and truly creates a bond with the viewer.
The Letter from Coca-Cola (2020)
Bring out the tissues, please! Coca-Cola pulled out all the stops for their 2020 holiday marketing campaign. Taika Waititi, an Oscar winner, directed the picture.
If you haven’t already heard about the commotion, I won’t give anything away.
This fantastic piece of storytelling is completely dependent on visuals to connect and communicate.
“Our new ad captures the true magic of Christmas – our increased appreciation for loved ones, a sense of community, and, above all, our urge to be there with one another this Christmas,” said Kris Robbens, Marketing Director at Coca-Cola Great Britain.
“It’s no secret that 2020 has been a difficult year on so many levels,” said Walter Susini, SVP of marketing for Coca-Cola Europe. Christmas is a time when people usually spend quality time with their loved ones. Given the year we’ve all experienced, though, spending quality time with loved ones and being present in the moment will take precedence over all else.”
Coca-Cola, like many other corporations attempting to figure out what the correct message is for a pandemic-plagued globe, cut back on marketing throughout the outbreak. As a result, this campaign represents a new sense of direction.
