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Digital Marketing

What is the difference between SEO and ASO?

Some project owners or a  smart digital marketing agency, having an application and a website, only work with SEO and forget or do not believe in working with ASO. It is a mistake to think that if you leave a link to your application on a well-designed site, you will be able to attract all potential users from the mobile market. But the best SEO services Dubial can do both SEO and ASO. For instance, real estate SEO is one of the difficult processes, that’s why you will need to improve both SEO and ASO. Now we will analyze why not only SEO is important, but also ASO.

What are ASO and SEO and how do they differ

In simple words, SEO is site optimization, and ASO is the optimization of the application page in the store. Both have the same goal: to attract as many potential users as possible, or in other words, increase organic traffic.

They seem to have similar tasks and goals, but the optimization process itself is very different for them. If in SEO there is a collection of a semantic core, analysis and selection of texts, weight of keys, selection, configuration and purchase of links, and much more, then in ASO there is more analysis of competitors, correctly selected keys and visual elements, and constant experiments to find the best page option.

Their organic traffic is also different. One comes from a search in the browser, the other comes from the mobile store. As you can understand, the attracted audience also differs from each other and can differ very much. Simply put, if you have a browser and mobile version of a product, then these are two different products, and each needs a separate approach to optimize and attract users.

Do you need a link to a mobile app?

If you already have a working site set up with good traffic and you are wondering if this link is needed at all, then there is a quick and clear answer – yes, you do.

Despite what was said earlier about different audiences and so on, this link, even if it does not bring additional installs to the application, can at least minimally attract the attention of users – that there is an application that can be installed.

It’s clear that you won’t be able to force a hundred out of a hundred users to install your application after visiting the site, but, depending on the subject of the application, a certain number of users will be ready to go to the page and click the “download” button. For a new application, this is already a small boost.

Considering that Google looks at many factors, some of which we may not know, to better determine which page to rank higher, it can be assumed that traffic from that source will also influence this.

A little more about ASO

ASO (App Store Optimization) is an external and internal optimization of the application page. The main goal of ASO is to increase organic traffic by increasing the visibility of the page and increasing the conversion from impressions and views to installs.

In simple words: to make sure that as many relevant users as possible see the page and, after viewing it, want to install the application. That is, show and attract.

To accomplish the tasks set, work is underway on the text and visual part of the page, as well as on other areas, such as reviews, ratings and features.

Why ASO is necessary.

Some project owners, having an application and a website, only work with SEO and forget or do not believe in working with ASO. It is a mistake to think that if you leave a link to your application on a well-designed site, you will be able to attract all potential users from the mobile market. Now we will analyze why not only SEO is important, but also ASO.

 

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